Inspiration: ALIAUM is inspired by Goa's enchanting beauty, offering a collection that feels like a mini-vacation. Each piece is designed to take you to a place of relaxation and beauty, making every day special.

Comfort and Style: We make sure you look good and feel great. Our clothing is both stylish and comfortable, perfect for any adventure or a cozy day in.

Eco-Friendly Fashion: ALIAUM is about looking good while doing good. We focus on sustainable and ethical fashion, so you can feel proud of the choices you make.

The Team:

At ALIAUM, we believe that behind every great brand is an amazing team. Our dedicated team of tailors, suppliers, embroidery artists, and everyone else who contributes are the heart and soul of our brand. We are incredibly grateful for their hard work, creativity, and passion, which bring our designs to life and ensure the quality and beauty of every piece.

Sonia Elizabeth Crawley leads ALIAUM with her rich background in sports and fashion. Actor Mithun Purandare, who brings creativity and energy as the face of the brand, joins her, along with Lakhan Kumbhar, who adds a touch of Goa's laid-back charm and holds the fort together. And let's not forget Lemon, our Indie dog, who brings calmness and beauty every day at the ALIAUM Shop in Goa. Together, they create fashion that's full of life, creativity, and care for the world.